Our Top Five Most Memorable Videos of 2017

We won’t be forgetting these

January 5, 2018

Last year has seen many genius digital marketing campaigns – namely on the internet’s leading video platform: YouTube.

So, we thought this would be a perfect opportunity to reflect on our personal favourite YouTube ad moments of the year 2017 from some of the world’s largest brands. Ready to re-live the genius with us? Let’s go!

1. Kia’s “Hero’s Journey”

Funny, lively and full of spunk, this 2017 Superbowl Kia spot featuring the vivacious Melissa McCarthy does an excellent job of keeping us entertained and then (literally) driving the key message home...

“It’s hard to be an eco-warrior, but it’s easy to drive like one”.


2. Geico’s “Grocery: Crushed”

You don’t really need any more than 15 seconds to deliver a strong message, and especially don’t need more time than that to rouse a reaction.

Geico never misses a beat with their advertising.


3. Apple’s “Earth -- Shot on iPhone”

A simple and beautiful spot by Apple.

The brand showcases the iPhone’s impressive video capturing capabilities through a series of authentic and breathtaking nature clips filmed by real iPhone users – and, rightfully so, we don’t learn this until the very end of the ad.


4. Apple’s "The Rock x Siri Dominate the Day”

Who doesn’t love Dwayne “The Rock” Johnson? Such a personable guy!

In another great TV spot by Apple, the ever-busy Dwayne and his trusty sidekick (Apple’s Siri) take on the most action-packed day imaginable... showcasing just how helpful Siri’s service can be. Yes, even for Hollywood’s busiest celebrity.


5. Avocados From Mexico’s “#AvoSecrets”

Last, but certainly not least, a hilariously creative win from America’s top selling avocado brand. What’s the secret that everyone knows?

“Avocados from Mexico have good fats.”
...“So they know they’re healthy?”
“They know everything”.

So, what did you think of these clips? We’re willing to bet you’ve seen at least one of them before. We think these ads are captivating, memorable, share-worthy, and definitely the kind of thing we want to see more of! …(We don’t doubt 2018 will be bringing the fire).

Happy New Year to all of our clients and friends!

Wishing you all health, happiness and prosperity in 2018 and beyond.