Why Blogging is Important For Your Business

Blog Your Way to Success!

November 2, 2017

When a company is looking for ways to improve and grow, many (often costly) approaches may come to mind. Perhaps it’s a comprehensive new re-brand requiring a new flashy new logo and website, or maybe it’s time to invest some more into the ad dollars budget. But when it comes to more organic and low-cost methods, blogging can really help your business in more ways than one. All you have to do is commit.

Here are our top reasons why you should take up blogging for your business:

Drive traffic to your website

When your blog article is shared on social media, visitors will be linked to your company website if they wish to read more. This interest will ultimately drives more traffic to your business website.

Boost your SEO (Search Engine Optimization)

To explain the SEO advantage, we’ll use the Peanut Butter Philosophy: Perhaps you can think of your blog content as a jar of peanut butter, and the web as a never-ending slice of bread. But here’s the catch: your target consumer is the one holding the butter knife. They hold the power! With that said, the more enticing and share-worthy your content is to the consumer, the more incentive you'll give them to dip into the jar - and the farther you’ll spread across the web like peanut butter on toast. This process of sharing and re-posting will only lead to more brand recognition and exposure, which will ultimately lead to more business.

Oh, and make sure the first ingredient in your smooth batch is quality keywords. You’ll want to optimize your content to ensure that the right audience is finding it, and to ensure high visibility on search engines like Google. Aim to cover as much of that toast as you can with your company’s delicious PB!

Enhance the UX (User Experience)

Research shows that consumers trust information and advice from blogs, and are likely to make a purchase based on a recommendation from a blog post (use this to your advantage). Writing blogs will also help you appear more friendly and engaging to customers, and will provide an authentic and human aspect to your brand. This will encourage more respect from your target, and thus, more incentive to stay loyal. Your blogs can also ask questions and encourage feedback from visitors, which can ultimately help you to learn more about your target’s needs, wants, and opinions. It’s a win-win!

Build Brand Awareness

Having a blog will help your business to appear more established and credible to the outside world. It will give your business more depth, and will strengthen its overall character. With a blog, you also have the opportunity to provide extensive information about your products or services to your target consumers, and can freely discuss topics that are relevant to your company. This information can help to influence a purchase decision from your customers, as you’ll be able to keep them well-informed.

One of the best features of a blog site is the fact that you get to HAVE FUN with it! Market your company’s assets with engaging and captivating content. Pique the interest of your consumer, and start a conversation. The more you entice your visitors, the more success you’ll achieve in the long run!

Ready to start blogging? iQuest Media can help! Our digital marketing team in Oakville offers professional blog and social media management services for businesses. Speak to us today about what we can do for you!


Research shows that consumers trust advice from blogs, and are likely to make a purchase based on a recommendation from a blog post

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