Tweet Like The Pros
Are You Maximizing Your Twitter Efforts?August 30, 2017
As one of the largest social media platforms in the world, Twitter has inevitably become one of the most ideal spots online for brands to thrive and gain recognition. Are you using Twitter as a promotional tool for your business? If so, are you making the most out of your time spent on the social site? We’ve got some important guidelines to keep in mind in order to make the most of your brand’s Twitter-venture.
Know the Lingo
Starting off? Twitter is full of abbreviations – and with a (sometimes inconvenient) 140 character limit, shorthand has naturally become the way around this problem. Twitter beginners should start by learning its unique lingo and abbreviations to a T.
Here’s a short little guide to talking Twitter:
- Tweet: A user’s brief, under-140 characters message on Twitter.
- Followers: The users who are following you, or essentially subscribing to your tweets.
- Hashtag: A word or phrase lead by a pound sign (#), used to categorize tweets posted about a specific subject.
- Direct Message/DM: A private message that a user sends to another on Twitter.
- Retweet/RT: A re-post of another user’s original tweet.
- Partial Retweet/PRT: A condensed re-post of another user’s tweet.
- Modified Tweet/MT: A paraphrase of an original tweet of another user.
Make Friends with the Hashtag
If you're just getting started, begin by looking at the #hashtags of subjects that interest you, or that are related to your industry. The hashtag is a great way to join an ongoing conversation and connect with others who are talking about the same topic. It’s also one of the most convenient ways to find your target customers.
Be Yourself, but Always Keep Your Brand in Mind
Today’s consumer is all about finding a brand that gives them a value, and one that actually engages them. Use Twitter to enhance your UX, or User Experience. What do you love about your customers? What are you willing to do for them? What does your brand value? What makes it interesting and different from the rest? Be honest, and transparent. This kind of content will attract customers who will want to stay loyal to you.
Besides engaging with your target through appealing tweets, Twitter should be used as an outlet for the expression of your brand’s unique character. Make sure your profile image and background photo are complete, and that they depict an attractive and clear representation of your business.
Most importantly, have fun with it... and the right people will follow away!
Social listening is especially important for businesses. You have to be constantly listening to conversations on social media in order to really understand what people are saying about your industry. Once you have a better understand about your target’s needs and wants, what they don’t like and what they respond best to, you’ll be able to adjust your tweets accordingly to deliver share-worthy and follow-worthy content.
Don’t abandon your Twitter feed! Your brand’s Twitter account needs regular attention and care. It really is a job in itself (did you know that we can help you with that?). Consistent and strategic engagement will help to keep your brand’s online presence alive and thriving. Twitter users don’t want to follow inactive users. Every bit of effort on your part goes a long way.
We hope we’ve been able to provide you with some useful insights that you can put to work on Twitter.