Does My Business Really Need a Blog?

When a company is looking for ways to improve and grow, many (often costly) approaches may come to mind. Perhaps it’s a comprehensive new re-brand requiring a new flashy new logo and website, or maybe it’s simply time to invest some more into the ad dollars budget.

But when it comes to more organic and low-cost methods, blogging can really help your business in more ways than one. All you have to do is stay creative, and commit to posting regularly.

Here are our top reasons why you should take up blogging for your business:

Boost your SEO (Search Engine Optimization)

To explain the SEO advantage, we’ll use the Peanut Butter Philosophy: Perhaps you can think of your blog content as a jar of peanut butter, and the web as a never-ending piece of toast. But here’s the catch: your target consumer is the one holding the butter knife. They hold the power!

With that said, the more enticing and share-worthy your content is to the consumer, the more incentive you'll give them to dip into the jar - and the farther you’ll spread across the web like peanut butter on toast. This process of sharing and re-posting will only lead to more brand recognition and exposure, which will ultimately lead to more business.

Oh, and make sure the first ingredient in your smooth batch is quality keywords. By doing a keyword search and learning exactly what your target audience is searching online, you can create blog titles and topics that your potential customers are actually interested in. (But remember to keep your blog titles as short and sweet as you can, no more than 60 characters – you don’t want your creative and enticing title to get cut off, which can compromise your Google click-through rate).

The bottom line is: Using keywords throughout your blogs will help to optimize your content and ensure it reaches the people you want it to, and in turn will lead to a higher visibility on search engines like Google. Try to always include relevant links to your related web pages within your blogs, as well.

Through enhancing your SEO efforts and sharing your blogs on social media, this will attract more interested visitors to your company website.

Enhance the UX (User Experience)

Research shows that consumers trust information and advice from blogs, and are likely to make a purchase based on a recommendation from a blog post… so use this to your advantage! Writing blogs will also help you appear more friendly and engaging to customers, and will provide an authentic and human aspect to your brand. This will encourage more respect from your target, and thus, more incentive to stay loyal. Your blogs can also ask questions and encourage feedback from visitors, which can ultimately help you to learn more about your target’s needs, wants, and opinions. It’s a win-win!

Build Brand Awareness

Having a blog will help your business to appear more established and credible to the outside world. It will give your business more depth, and will strengthen its overall character. With a blog, you also have the opportunity to provide extensive information about your products or services to your target consumers, and can freely discuss topics that are relevant to your company. This information can help to influence a purchase decision from your customers, as you’ll be able to keep them well-informed.

Convert web visitors to leads

Last, but certainly not least – blogging is so important for business because it successfully attracts potential customers and converts them to leads. But be sure to include a CTA (call-to-action) at the end of every blog post. A CTA can be in the form of an e-book, a sign-up or newsletter subscription invitation, a free trial or consultation offer, or a prompt to share your blog to social media. But make sure your CTA doesn’t interfere with the authentic user experience (as previously mentioned) that you’re providing with your blog post.

One of the best features of managing a blog for your business is the fact that you get to HAVE FUN with it! Market your company’s assets with engaging and captivating content. Pique the interest of your consumer with your expertise and helpful tone, and start a conversation. The more you entice your visitors, the more success you’ll achieve in the long run.