Digital Strategy

What is Digital Strategy? Digital strategy, or digital media strategy, is a plan and a process designed to augment your competitive advantage in the market. When it comes to developing and executing your digital marketing strategy, there are some components we take into consideration to ensure your campaign is productive, successful, and cost-effective for you.

At iQuest Media, we’re very familiar with the following digital prospects:

Return on Investment (ROI)

Your company’s Return on Investment is of the utmost important to us.

ROI reveals to us what’s working and what isn’t in your marketing campaign, so you can maximize on your ad dollars. It’s essentially something that guides us to the specific strategies that work best for your unique business and situation. Our marketing specialists understand how to properly measure and interpret your ROI, as well as compare it to competitors in your market in order to make the most efficient and smart marketing decisions.

Click-Through-Rate (CTR)

Achieving a high CTR is crucial to your success on search engines. Your CTR is important because it has a direct impact on your Google Quality Score, as well as the rate you pay every time someone clicks on your ad.

Your CTR is the rate or percentage at which your ads are clicked by visitors, also keeping into consideration the number of impressions your ad has received. The higher your CTR, the more people actually clicked on your ad when they saw it.

Cost Per Action/ Cost Per Acquisition (CPA)

CPA, or cost per action, refers to the payment received anytime a visitor clicks on your link and completes a desired action. This action could be anything from filling out information, or signing up for an offer or mailing list.

There are several different ways to market a CPA campaign. One popular way is to create a landing page. A landing page is a single webpage that a web visitor is directed to from a search result link or ad. The page is designed to collect information from the visitor interested in your products or services – such as the visitor’s name, address, e-mail, phone number, with the goal of ultimately leading to a sale. The landing page can also educate the visitor about your company or offer, and provide the visitor with a positive experience associated with your brand.

Call to Action (CTA)

A call to action is a form of encouragement for your web visitor to take a certain desired action. It’s important to include a CTA within every marketing campaign in order to prompt action.

For example, “Contact iQuest Media today to learn more about how we can help you with your digital marketing plan”, is the CTA we’re going to conclude with on this page ;)